Akció!

Gyors kiszállítás Click

Original price was: 8 990,00 Ft.Current price is: 3 596,00 Ft.

Cikkszám: SK0214851 Kategória: Címke:

Szerző: John Zeratsky, Jake Knapp

Kiadó: Penguin Group/Pearson Company

Műfaj: Tudomány

Oldalszám: 223 oldal

Kötés: füles, kartonált

ISBN: 9781911709879

Megjelenés éve: 2025

Szállítás: 2026. június 23 – 27.

VIP pont: 180 pont


Leírás

Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

– defining the basics of a project
– differentiating it from the competition
– choosing the best approach
– and proving your strategy

Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.